by Ezra Remer

This week let’s focus on my drink of choice, vodka.  While there are many choices as to which kind to drink, very few have effective ads.  Absolut may be king of the print game, but they don’t make to many memorable commercials.  One company that does stand out is Ketel One.  Check out their latest spot below…

Ketel One’s “Gentlemen, this is vodka” campaign has a great soundtrack, which uses various tracks by Alberta Cross.  The spot above uses Alberta Cross’s “Money For The Weekend.”  The band is comprised of members from Brooklyn and London, giving them an eclectic sound (sort of a British/Sourthern blues vibe going on.)  While the 5 piece (now based out of Brooklyn) has 3 albums out, the track in the spot is unreleased except for a free download on Ketel One’s Facebook page.

Alberta Cross is currently touring the east coast.  I cannot wait for the next album!

Alberta Cross “Money For The Weekend”

Ezra Remer is a lover all of media. He currently works as music coordinator at Lip Sync Music, syncing artists into film/tv/ads. Follow him @EzRemer.