by Ezra Remer

Seeing as Sleigh Bells Treats was my favorite album of 2010, I got very excited when I read that they’ve been working on a new release.  I fondly remembered the Windows Phone spot that used the band’s hard hitting “Infinity Guitars.”  During my search for that Sleigh Bells Windows Phone ad, I stumbled across a commercial I hadn’t seen before.  Check out the spot below…

The track used is “Season of the Witch” by Donovan off his 1966 album Sunshine Superman.  This track works perfectly with the slo-mo and zombie like state of everyone with their phones. It’s as if their phones are “Witches” casting a spell over them.  Ad Perfection.

Donovan “Season Of The Witch”

Ezra Remer is a lover all of media. He currently works as music coordinator at Lip Sync Music, syncing artists into film/tv/ads. Follow him @EzRemer.