By Ezra Remer

Over the past few years Nike has worked tirelessly to promote their alternative line of apparel. First came Nike SB’s “Today Was a Good Day” Spot featuring Ice Cube’s classic track with the same name.  Now, we have Nike’s new campaign for their 6.0 line of apparel. See the spot below…

This spot features LA’s up and coming Hanni El Khatib covering the Funkadelic track “I Got a Thing.”  Hanni is joined by childhood friend and drummer, Nicky Fleming-Yaryan.  I love the action in the spot and how the track fits with it perfectly.  Hanni is no stranger to kick ass covers, check out his version of Clarence Williams “You Rascal You” here.

Not only am I lucky enough to have seen Hanni a number of times, I also work with him (in regards to licensing).  Hanni has been touring everywhere, including dates at South by Southwest, and more recently Bonnaroo.  For those who are in Los Angeles, you can head out to the Hammer Museum on July 14th for their “Also I Like To Rock” series and catch a free set by Hanni El Khatib.  Also be sure to grab Hanni El Khatib’s full length Will The Guns Come Out set for release on 9/27 on Innovative Leisure.

Hanni El Khatib “I Got A Thing”

Ezra Remer is a lover all of media. He currently works as music coordinator at Lip Sync Music, syncing artists into film/tv/ads. Follow him @EzRemer.