By Ezra Remer
Kia Motors has been killing it over the past few years. Using the Yo Gabba Gabba! characters along with awesome music has led to a extremely successful ad campaign. Their newest spot, although it may not have the staying power as the original, still has a great effect. Check it out below…
The commercial uses the track “Red Light Love” by Those Darlins off their 2009 self titled debut. Made up of 3 lovely ladies and a dude, Those Darlins released their sophomore album Screws Get Loose earlier in 2011 (you can get the full album on Amazon now for only $5.00.
They are currently on a full tour in support of Screws Get Loose, and are playing The Echo in Los Angeles tonight. If you’re around you should definitely go check ’em out.
Those Darlins “Red Light Love”
Ezra Remer is a lover all of media. He currently works as music coordinator at Lip Sync Music, syncing artists into film/tv/ads. Follow him @EzRemer.