Music in Media

Ad Sounds / Duck Sauce for Vitamin Water


Over the past couple years Vitamin Water has been branding themselves through the use of music, particularly after Curtis Jackson, aka 50 Cent joined the Vitamin Water team as part owner. I still love the original 50 Cent spot.

With 50 Cent standing on their side, Vitamin Water seemed to be developing more of a hip hop vibe.  The spot that caught my attention uses the Steve Aoki remix of “Pursuit of Happiness” by Kid Cudi.  It’s a great song, but was ruined by the terrible commercial.  Looking up the that spot, I stumbled upon this new Vitamin Water Ad. Check it out…

Ad Sounds / The Asteroids Galaxy Tour for Heineken

by Ezra Remer

Despite spending 2005 studying abroad in a country where Heineken was the cheapest bear available, I still can’t stand the taste. That being said, my dislike of the beer itself doesn’t change the fact that Heineken has some amazing advertisements.

This Heineken ad by W+K Amsterdam is fantastic. Aptly named “The Entrance,” the spot uses the track “The Golden Age” by The Asteroids Galaxy Tour off their 2009 debut album Fruit. Check it out below…


Ad Sounds / Justice for Adidas

By Ezra Remer

With the end of March Madness comes the beginning of the NBA playoffs. What does this have to do with music you ask? Let me explain.

When it comes to sports I tend to watch a little too much basketball. Over the last month it has been non-stop basketball. Whether it was my bracket getting crushed by VCU and Butler, or my Lakers killing it on the way to a top seed in the playoffs, I’ve probably been watching. And over the last month and a half I’ve come to notice something about the commercials shown during sports broadcasts. Through it all there haven’t been many memorable ads that have stood out among the rest, except one.

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