Dance

A Final Word on Fake Off Season 2

Fake OffI’m sure all of my friends in real life and on social media are more than over all things Fake Off by now (#sorrynotsorry) but I had to mention it at least once here on the blog. With the final episode having aired on Wednesday, and the season officially over, it seemed an appropriate time for a debrief from the musical perspective.

What is Fake Off?
For any readers not Facebook friends with me you can find various descriptions of the show and what a “fake” is on the show website, but in my opinion the only way to understand is to watch a performance (see below). Trying to envision the show using the term “fake” as a starting point will only lead to confusion.

Since I don’t always have the opportunity to force the person I’m conversing with to watch a video (I know, it’s unbelieveable that I don’t have any performances bookmarked on my phone) here is the description I’ve been using over and over for the past few months.

Fake Off is a performance competition show where 10 teams (e.g. dance crews, theater groups) are challenged to create 90 second performances on a theme. The performances are fully-mounted mini-productions, with professional sets, props, costumes and special effects (confetti!). There is some voiceover (looking at you Tribe Of Fools) but for the most part performances are entirely visual, set to music. Teams are judged on how impressively they tell the story of their theme using their particular skill(s).
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Now Digging / Steed Lord

01 photo by Ebonee_-2

If you love musical theater, costume changes, fabulous leading ladies and/or dancing, you must stop reading and turn on Steed Lord right now (or just scroll down).

Hailing from Iceland, the trio is fearless and fun, yet polished, expert performers. I had the great pleasure of being at Space15Twenty for the single release party for “Stutter” a few weeks ago and the experience was a ferocious combination of all of the above descriptors. See for yourself:

Whenever music lands in my email inbox labeled “dance floor anthem” this is what I hope it will be. Too frequently I am disappointed, being serviced with a sparkly, pulsating ocean of repetitive beats and synth riffs. Steed Lord, however, cuts through the waves with real attitude, mostly due to the vocals of lead singer, Svala: clear, sultry and rich. 

https://soundcloud.com/steedlord/stutter

https://soundcloud.com/steedlord/curtain-call

Whether you’re an all night dance hall queen or just going out to grab drinks with a few friends, Steed Lord will put you in the mood to conquer the evening. If they keep making more music like “Stutter” and “Curtain Call” I will be along for the ride.

File Under: Robyn, Niki and The Dove, Austra, dance, pop, party, synth

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Neat Tracks / NewVillager “Lighthouse”

By Amanda DK

It’s not often that a music video grabs my attention. And by that I mean it’s not often I actually make an effort to watch music videos. I’m not even sure why I watched the video for “Lighthouse” – likely something to do with shiny objects or pretty colors. And boy does this video have both.

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Ad Sounds / Duck Sauce for Vitamin Water

 

Over the past couple years Vitamin Water has been branding themselves through the use of music, particularly after Curtis Jackson, aka 50 Cent joined the Vitamin Water team as part owner. I still love the original 50 Cent spot.

With 50 Cent standing on their side, Vitamin Water seemed to be developing more of a hip hop vibe.  The spot that caught my attention uses the Steve Aoki remix of “Pursuit of Happiness” by Kid Cudi.  It’s a great song, but was ruined by the terrible commercial.  Looking up the that spot, I stumbled upon this new Vitamin Water Ad. Check it out…
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Ad Sounds / Justice for Adidas

By Ezra Remer

With the end of March Madness comes the beginning of the NBA playoffs. What does this have to do with music you ask? Let me explain.

When it comes to sports I tend to watch a little too much basketball. Over the last month it has been non-stop basketball. Whether it was my bracket getting crushed by VCU and Butler, or my Lakers killing it on the way to a top seed in the playoffs, I’ve probably been watching. And over the last month and a half I’ve come to notice something about the commercials shown during sports broadcasts. Through it all there haven’t been many memorable ads that have stood out among the rest, except one.
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