by Ezra Remer
Despite spending 2005 studying abroad in a country where Heineken was the cheapest bear available, I still can’t stand the taste. That being said, my dislike of the beer itself doesn’t change the fact that Heineken has some amazing advertisements.
This Heineken ad by W+K Amsterdam is fantastic. Aptly named “The Entrance,” the spot uses the track “The Golden Age” by The Asteroids Galaxy Tour off their 2009 debut album Fruit. Check it out below…
If the fact that my last mixtape included tracks from both Journey AND The Backstreet Boys didn’t reveal me to be a huge nerd, then I’m about to blow my cover now: this past April I actually left my apartment in Silverlake – Los Angeles hipster music mecca – and moved completely across town into a house a mile away from the beach. AND I LOVE IT. Yeah, it’s much farther to get to most shows, and a much more painful drive home when I head east on weeknights, but I moved to be closer to my job in Santa Monica and in that regard it’s a total win.
I also love living in a house. Four bedrooms, three bathrooms, two floors. I love my huge living room and kitchen. I love having a front yard. I love my tiny room, which is almost completely become my own personal magical music happy land. Currently though, I’m especially loving my back patio. I want to paint the walls. I want to buy cute vintage patio furniture. And I want to garden.