By Amanda DK
With the annual South By Southwest Music, Film and Interactive Festival now just days away, industry professionals from blogger to supervisor are all hustling to catalog, notate and RSVP to entire inboxes full of artist schedules and event invitations. Of course, the day they land in Austin on March 14 (or earlier), the meticulous work will all be in vain, swept away by word of mouth and tagging along with friends to that secret show no one else knows about. Thus is the glorious standard operating procedure at SXSW.
For most people I know, the above rarely includes conference panels. It’s easy to enjoy the festival without spending the $500 – $750 on a badge, and avoiding the Austin Convention Center entirely. Still though, SXSW was founded on a conference and that is still at it’s core.