Music search. Creative brief. Whatever you call it, artists, pitching companies, labels and publishers all want to find one in their email inbox. Every third cold email from a new company asks to be included on search lists…despite that being somewhat of a fallacy. While most Music Supervisors don’t have one “brief list” that they reach out to for every search, we do have “go to” people for certain genres, budgets, types of artists, etc.
How to first get on the radar is a separate post entirely. But then how do you become one of those trusted sources? How do you get on the proverbial “search list”? This is going to seem like a Catch 22 – but the answer is by really delivering on any searches you do receive.
Fortunately this often has little to do with whether your song is actually selected. Certainly striving to meet the creative need is a part of it, but especially given how hard it can be to hit a target you can’t see, how the music prepared, packaged and sent plays a large role as well.
As with everything I write, I offer the big disclaimer that every Music Supervisor has their own preferences, so read every part of any search email you receive, and make sure to follow any delivery requirements specified. For those new to the pitching game or unsure where to start however, that the below should provide a good foundation of tips to follow (or avoid). (more…)
I want to get this out of the way first. Music clearance is a fluid process, highly dependent on negotiation and relationships. Very little of what I am about to tell you is true 100% of the time.
That said, I’ve worked on a wide range of projects and often come across misconceptions that are 95% false and detrimental to the creative process. A few come up so frequently that I’m convinced there is someone going around to film schools and production companies actively spreading the same incorrect information.
As a filmmaker, an educated approach to music clearance will produce results beyond ensuring you don’t inadvertently cripple your film with an improperly cleared song (which is of course very important). Demonstrating patience and understanding of the process will also give you a greater chance of obtaining your “dream” soundtrack…both in current and future projects. (more…)
Music supervisors love it when the outside world references the less “sexy” side of the craft. The parts of our job that are not just breaking bands and making mixtapes for directors. This clip from David Letterman a week or so ago made the rounds on Facebook, and it hits on several major misconceptions about placing music in media. You may have seen me point them out on Facebook, but I thought it would be good to do so here as well: