Everyone knows music supervisors receive dozens of emails every day from people trying to get their music heard – artists, managers, publishers, labels, third-party pitching companies, publicists, agents, etc. Respectively, we encounter a range of tactics all seeking to achieve the same goal – to convince us to click the link, stream, download, save, file, flag and of course, ultimately place their music.
As you’re likely already aware, there are many factors at play, and in the past I’ve offered advice on the overall pitch email and submission methods. The focus of this article, however, is purely on the words. I wish I could divulge specific keywords to rise to the top of every music supervisor’s inbox…unfortunately these do not exist. Everyone has different preferences, expectations and pet peeves. For better or worse, it’s much simpler to call out some of the wrong approaches to take, especially since there are some cringe-worthy phrases that show up in emails again and again. After polling a handful of music supervisors responsible for overseeing the music in many of the top films and television shows out right now, here are some of the most common phrases that make us all wince: